All about fashion
During the pandemic the founder Jaye has been active with the fashion community, connecting with many indviduals and organisations, in preparation for lockdown to be over and develop the next steps for African Chica. When we are let out again, the party will truly get started – yay! The popularity of online interviews has not missed the brand with Jaye being asked to speak about the story behind African Chica on Fashion Road’s IG live. …
Who’s wearing African Chica? It’s always great to have the opportunity to have some prominent names sporting the brand. We recently had the @kingoftrainers wearing the African Chica Hooded ‘Gye Nyame’ short jacket, in his ‘What’s in the box’ weekly update. He was so blown away by his jacket he was lost for words. He decided to keep his jacket on for additional content pieces for his popular page. Thanks for showing us love @kingoftrainers! …
Who’s wearing African Chica? Our founder always enjoys putting the work in and again she had the opportunity to work with the great director Joy Williams and team for a videoshoot for up and coming artist Camidoh. Set in the heart of Shoreditch, chilled laid back vibes and cool settings made for great atmosphere. During a recent interview Camidoh was asked what his experience was like working with African Chica, take a look at his …
Who’s wearing African Chica? Our founder has had the great opportunity to work or be involved in a number of music video shoots. Being involved in the creative process is hard work, but fun. Additionally being able to support the styling and/or being able to bring African Chica clothing on set is a real honour. In February 2020 our founder had the opportunity to be asked to spend the day with the production team for …
